Privacy policy

Who we are

This website, webforsmall.com, is run by WebForSmall in the United Kingdom. We are the “controller” of the personal information described below, which means we decide how it is used. You can contact us at hello@webforsmall.com.

The short version

• We only collect your details when you send us a message through the contact form.
• We use them to reply to you, and for nothing else.
• Our free tools run in your browser. What you type into them is not sent to us and is not stored.
• We use Google Analytics to count visits, but only if you click “Accept analytics” in the cookie banner. However, we do not use advertising cookies.
• We also count page views with a simple tool that runs on our own website. It sets no cookies and does not store your IP address.

What we collect and why

When you use the contact form

The form asks for your name, your email address, a subject and, optionally, a message. We use this information to reply to your enquiry and, if you go ahead, to agree and carry out the work. Our legal basis is our legitimate interest in answering people who contact us, and taking steps at your request before we agree any work together. The form sends us an email; this website does not keep a copy of your message in its database. Please do not send passwords or payment card details through the form.

When you use our free tools

The calculators, planners, checklist and name-ideas tool work entirely in your browser. The numbers and words you enter are not sent to our server, are not stored by us and are not part of the analytics data (we only count the visit to the page).

Security and server records

Like all websites, the server that hosts this site and the security software we use (Wordfence) may record technical information about visits, such as your IP address, browser type and the pages requested. We use it only to keep the site secure, find faults and block abuse. Our legal basis is our legitimate interest in keeping the website safe and working.

Counting visits on our own website

We use Koko Analytics, a plugin that runs on our own website, to count page views and visitors and to see which pages are read and which websites sent people here. It sets no cookies and does not store your IP address. To tell visitors apart within one day it uses a one-way code made from your connection and browser details. That code changes every day, so we cannot recognise you on a later day or link visits to you. The totals stay on our own server and are not shared with anyone. Our legal basis is our legitimate interest in understanding how people use the website so we can improve it.

Cookies and Google Analytics

The site works fully without cookies. When you first visit, a banner asks whether we may use Google Analytics. If you click “Accept analytics”, Google Analytics sets cookies on your device (named _ga and _ga_ followed by letters and numbers, which last up to two years). They tell visits apart so we can count visitors and see which pages and tools are used, how people arrive and roughly where they are (country or city, worked out from the connection, not stored as an IP address). If you click “No thanks”, we send nothing to Google and set no analytics cookies. Our legal basis is your consent.

We have switched off Google signals and advertising personalisation, so the data is not used for advertising. Google Analytics keeps these records for up to 14 months and then deletes them. You can change your mind at any time with the “Cookie settings” link at the bottom of every page; choosing “No thanks” there stops any more data being sent and removes the analytics cookies. We have switched off comments on the site.

Who we share it with

We do not sell your information or use it for marketing. It is handled by the companies that run the services we rely on: our web hosting provider, which runs this website; our email provider, which receives and stores the messages you send us; and, only if you accept analytics, Google, which provides Google Analytics. They process it only to provide those services. Google may process analytics data outside the UK, covered by the safeguards the law requires. Where another provider is based outside the UK, the same applies.

How long we keep it

We keep enquiry emails for as long as we need them to reply to you and deal with any follow-up. If we do not start work together, we delete the enquiry after 12 months. If we do work together, we keep the records we need for our accounts and any legal obligations.

Your rights

Under UK data protection law you have the right to ask us for a copy of the information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, and to receive it in a portable format. To use any of these rights, email hello@webforsmall.com. We will reply within one month.

If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would appreciate the chance to put things right first.

Links to other websites

Some pages link to other websites, such as eBay and Royal Mail. We are not responsible for their content or privacy practices, so please read their policies.

Changes to this policy

If we change how we use your information, we will update this page. This policy was last updated on 13 November 2026.