Free Postage or Charge Postage on eBay UK? What Keeps More Profit

Does free postage change your eBay fees? A worked example for UK sellers shows what you keep with free, charged or too-low postage.

Free postage or charge postage on eBay? Many UK sellers assume free postage costs them more in fees. It usually does not. What costs you money is charging less postage than the parcel really costs. Here is a worked example.

The short answer

  • eBay business sellers pay fees on the total the buyer pays, including postage. So free postage built into the price gives the same fees as charging postage separately, if the total is the same.
  • Private sellers pay no final value fee on most categories either way.
  • The expensive mistake is charging less postage than the real cost.

How eBay fees treat postage

As a business seller you pay a category fee (12.9% in Everything Else, lower in some categories), a 0.35% regulatory fee and a per-order fee of £0.40 on orders over £10. All of it is worked out on the total sale including postage. Rates were checked on 5 November 2026.

Worked example: same item, three postage choices

You sell an item for £20, and sending it costs you £3.75 (a small parcel, Royal Mail Tracked 48, online price from 5 October 2026). Business seller fees, before the cost of the item:

  • Charge £3.75 postage: buyer pays £23.75. Fees are £3.55 (13.25% of £23.75 is £3.15, plus £0.40). After paying £3.75 postage you keep £16.45.
  • Free postage, priced at £23.75: the buyer pays the same £23.75, so the fees are the same £3.55 and you keep the same £16.45.
  • Charge only £2.99 postage: buyer pays £22.99. Fees are £3.45. You keep £15.79, which is £0.66 less than the other two.

The shortfall in postage cost you more than the small saving in fees.

To check whether free postage pays off across your own sales, our eBay profit tracker spreadsheet shows postage, fees and profit per sale.

When free postage can make sense

  • It gives buyers one all-in price, which can make your listing easier to compare.
  • It avoids guessing postage for items that vary in weight, as long as you price for the heavier case.
  • Check what similar items sell for before you decide.

How to pick your postage price

eBay fee rates and categories change, so treat all figures as estimates. eBay rates checked on 5 November 2026, Royal Mail prices on 9 November 2026. General information, not tax or financial advice.

Get the free eBay profit tracker (lite)

A one-tab spreadsheet that shows what you really earn on each sale, after fees, postage and costs. Enter your email and we will send it to you, plus the occasional seller tip.

When you press the button your email address is sent to Kit (kit.com), our email provider. You will get an email to confirm your address; the spreadsheet downloads once you do. Nothing is loaded from Kit before that.

← All guides

Work out your own numbers

Our free calculators show your fees, profit and the lowest price you can list at.

Open the free tools