If you sell online in the UK, the platform you choose changes what you keep. This eBay vs Etsy vs Vinted vs Depop comparison puts the seller fees side by side, with the same example sale on each.
Seller fees at a glance
| Platform | What a UK seller pays |
|---|---|
| eBay (private seller) | No final value fee on most categories. 300 free listings a month, then 35p each. |
| eBay (business seller) | Category fee (12.9% in Everything Else, lower in some categories), plus 0.35% regulatory fee, plus £0.30 or £0.40 per order, all on the total including postage. |
| Etsy | 6.5% transaction fee, 4% plus £0.20 payment processing, and about £0.15 per listing. A regulatory fee (reported as 0.48%) may also apply. |
| Vinted | No selling fees. The buyer pays a Buyer Protection fee. |
| Depop | No selling fee for UK sellers on new listings since 20 March 2024. Payment processing reported as 2.9% plus £0.30. The buyer pays a marketplace fee. |
eBay and Etsy rates checked on 5 November 2026. Vinted and Depop checked on 9 November 2026.
The same sale on each platform
Sell an item for £30 and charge £3 postage, so the buyer pays £33. Seller fees only, before what the item cost you:
- eBay, private seller: £0
- eBay, business seller: about £4.77
- Etsy: about £3.82 (6.5% of £33, 4% of £33 plus £0.20, and £0.15 listing; the regulatory fee would add about £0.16)
- Vinted: £0 (the buyer pays the Vinted fee and the shipping)
- Depop: about £1.26 (2.9% of £33 plus £0.30)
This is not a like-for-like race. Audiences, competition, how postage works and how fast things sell all change your real profit.
Which platform for what?
- eBay sells almost anything, from electronics to collectibles.
- Etsy is for handmade items, vintage and craft supplies.
- Vinted and Depop are mainly used for pre-loved fashion.
Go deeper
Read the full guides: eBay UK fees, Etsy fees, Vinted fees and Depop fees. Try the free eBay fee calculator or Etsy fee calculator, and track your profit with a simple spreadsheet.
Fees change often, so treat all figures as estimates. General information, not tax or financial advice.
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